Privacy Policy for Borealis Traction
Borealis Traction is committed to protecting the privacy of individuals who visit our website and use our agricultural technology services. This Privacy Policy outlines how we collect, use, disclose, and protect information gathered through our online platform. We adhere to applicable data protection laws and regulations to ensure your data is handled responsibly.
Information We Collect
We collect various types of information to provide and improve our services, including automated planting systems, crop monitoring, precision spray solutions, livestock tracking, agricultural data analytics, robotic harvesting, and farm AI integration.
Information You Provide Directly
- Personal Identifiable Information (PII): This includes information such as your name, email address, phone number, company name, and mailing address when you inquire about our services, request a demo, subscribe to our newsletter, or contact us directly.
- Account Information: If you create an account on our platform, we collect login credentials and other information necessary to manage your account.
- Communications: Records of your correspondence with us, including emails and support requests.
Information Collected Automatically
When you visit our site, we may automatically collect certain information about your device and browsing activity.
- Usage Data: Information about how you interact with our website, such as pages visited, time spent on pages, links clicked, and referring URLs.
- Device Information: Your IP address, browser type, operating system, unique device identifiers, and mobile network information.
- Cookies and Tracking Technologies: We use cookies and similar technologies (e.g., web beacons, pixels) to collect information about your browsing behavior and preferences. You can manage your cookie preferences through your browser settings.
How We Use Your Information
We use the information we collect for various purposes, primarily to deliver and enhance our agricultural technology solutions.
- To Provide and Maintain Services: To deliver our core services, process inquiries, and manage accounts related to our agricultural technology offerings.
- To Improve and Develop Services: To understand how our website and services are used, conduct research, and develop new features and functionalities (e.g., enhancing our AI algorithms for crop insights).
- To Communicate with You: To respond to your inquiries, send administrative information, updates about changes to our services, and promotional materials related to Borealis Traction's products and innovations.
- For Security and Fraud Prevention: To protect our services, systems, and users from fraud, security threats, and other harmful activities.
- For Legal and Compliance Purposes: To comply with legal obligations, enforce our terms and conditions, and resolve disputes.
Disclosure of Your Information
We do not sell your personal data to third parties. We may share your information in the following circumstances:
- Service Providers: We may share data with trusted third-party vendors, consultants, and service providers who perform services on our behalf, such as website hosting, data analysis, payment processing, marketing, and customer support. These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal information may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal information.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- With Your Consent: We may share your information with your explicit consent for specific purposes not otherwise covered in this policy.
Data Security
Borealis Traction implements robust technical and organizational security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. We regularly review our security practices and update them as necessary. However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
Data Retention
We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your personal data, we will securely delete or anonymize it.
Your Rights
Depending on your location and applicable data protection laws, you may have certain rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete personal data.
- Right to Erasure (Right to be Forgotten): Request the deletion of your personal data under certain circumstances.
- Right to Restriction of Processing: Request that we limit the way we use your personal data.
- Right to Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: Object to the processing of your personal data for certain purposes, such as direct marketing.
To exercise any of these rights, please contact us using the contact details provided below. We may require you to verify your identity before processing your request.
Third-Party Links
Our website may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to these third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.
Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us, and we will take steps to remove such information from our systems.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page and revise the "Last Updated" date at the top of the policy. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Borealis Traction
2847 Gateway Boulevard, Suite 500
Edmonton, AB, T6W 0L9
Canada